Managing Marketing Mayhem on Office 365 and SharePoint

As marketing continues to move forward in a digital direction, there will be no end to the number of tools, ways, strategies, services, applications, processes, both internal and external, that professionals must track, manage, organize, share, and create daily. Here is an example:

• Campaigns - email, online ads, traditional events
  • For each of these there are tasks, content, target audiences, calendars, metrics
• PR, social networking, blogs
  • You must track social networking sites daily if not every couple of hours
  • Bloggers to follow, influencers, media, content, tasks, calendars
• Content – collateral, logos, style guides, images, whitepapers, videos
  • You must manage the development process, team reviews, approvals
  • Manage where to store stuff that can be found easily later and reused
• Website – content, SEO, changes, metrics
• Service requests from other departments like Sales
  • Collateral requests, web changes, logos, promotional items, questions
  • Are the right versions being used, is branding consistent and in line with the overall business objectives
• Using and managing all of the tools necessary to accomplish all of this
  • Email, social media, website, graphics tools
  • User management
• Marketing administration – budget, overall project tracking, team calendars

Does this look like your day? Are you overwhelmed yet? Because this is what a typical day of a marketing professional looks like. Even with multiple marketing staff, it can still be stressful. But, if you are part of a small business and the only marketing staff member is you, it’s downright taxing. 

So, with all this marketing mayhem, how do you organize it all? How do marketing professionals manage everything? How can staff track all of the campaigns, social media, web traffic and updates, service requests, and so on? And, just as important, how do external employees, such as Sales or executive management access the materials they need?

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Very often marketing staff are assigned and tasked with using an assortment of standalone tools that require multiple logins, each one different and unique that must be remembered, in order to manage, maintain, update, track, organize, and measure everything listed above. 

There is no consistency. Organization is uncertain. Even if things are organized, it’s never consistently organized. So, what might be organized for one staff member could be completely disorganized for another who might need to share responsibilities or collaborate on materials, events, or campaigns. 

Additionally, and perhaps most important, all these standalone tools to manage all aspects of marketing add up to be tremendously costly.

So what do you do? How do you solve this issue of marketing mayhem?

A lot of marketing automation platforms exist on the market. But they only do so much. They don’t manage the entire Marketing department. They don’t allow marketing staff to organize all the documents, marketing collateral, login and password information, website changes and updates. They don’t provide staff with ability to administer the department. And, a key component of marketing is the ability to collaborate, which marketing automation platforms don’t do. 

But, if marketing professionals had access to its own place or, as we like to call it, an operational portal that allowed staff to manage everything; provided individual workspaces for campaigns, social media, website management, marketing collateral, how much easier, cost-effective, and, and efficient would the Marketing department operate? 

Internal customers from departments like Sales could also benefit from this Marketing Portal by receiving responsive services from a self-service portal. Here, Sales staff or executive staff could submit service requests, find answers to their questions through a knowledge base, or access the latest marketing content or collateral through a Marketing Resource Center. 

Additionally, this Marketing Portal could be integrated seamlessly with email, calendars, tasks, and document storage that is used already by more than 80% of businesses. Instead of 30 logins, there is only one. What we are describing is SP Marketing Portal on Office 365. 

Every department within a business has its own management systems for IT, Customer Service, Facilities, and so on. It should be no different with marketing. The only different between marketing and other departments like Accounting, Facilities, or IT is the level of complexity involved. 

Marketing is so intricately involved with tasks, campaigns, responsibilities, roles, branding, analysis, and more to maintain and uphold that having a single platform to manage and organize it all with one login just makes sense, both operationally and financially. But until now there hasn’t been anything like this. Now there is, SP Marketing Portal, a new unique solution for your marketing team.     

At SP Marketplace, we have created out-of-the-box "Native" SharePoint templates to transform your Office 365 to a Digital Workplace including an Marketing Policy Management Solution. Learn more below.

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