Managing Marketing Mayhem on Office 365 and SharePoint

As marketing continues to move forward in a digital direction, there will be no end to the number of tools, ways, strategies, services, applications, processes, both internal and external, that professionals must track, manage, organize, share, and create daily. Here is an example:

• Campaigns - email, online ads, traditional events
  • For each of these there are tasks, content, target audiences, calendars, metrics
• PR, social networking, blogs
  • You must track social networking sites daily if not every couple of hours
  • Bloggers to follow, influencers, media, content, tasks, calendars
• Content – collateral, logos, style guides, images, whitepapers, videos
  • You must manage the development process, team reviews, approvals
  • Manage where to store stuff that can be found easily later and reused
• Website – content, SEO, changes, metrics
• Service requests from other departments like Sales
  • Collateral requests, web changes, logos, promotional items, questions
  • Are the right versions being used, is branding consistent and in line with the overall business objectives
• Using and managing all of the tools necessary to accomplish all of this
  • Email, social media, website, graphics tools
  • User management
• Marketing administration – budget, overall project tracking, team calendars

Does this look like your day? Are you overwhelmed yet? Because this is what a typical day of a marketing professional looks like. Even with multiple marketing staff, it can still be stressful. But, if you are part of a small business and the only marketing staff member is you, it’s downright taxing. 

So, with all this marketing mayhem, how do you organize it all? How do marketing professionals manage everything? How can staff track all of the campaigns, social media, web traffic and updates, service requests, and so on? And, just as important, how do external employees, such as Sales or executive management access the materials they need?

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